Man Gets Bitten By Alligator, And He Screams

In the early 1970s, a group of sound designers at USC’s film school noticed the same scream in every film. They called it the Wilhelm

Abnormal Events And Uniting Friendship Groups

I’ve been reading Tynan’s blog for years. His blog is a mixture of life advice, entertaining exploits, and productivity tips. He has a gift of

The Best Feedback Is Impact

If someone gave you feedback every 10 minutes, you would feel controlled. If someone gave you feedback after every contribution, you would feel patronised.  A

Recruiting New Members – A Psychological Approach

Imagine if you join a new hobby group. Upon arrival you were asked to text a single message all your contacts inviting them to come.

Nextdoor: Verification, Interactions, Onboarding

Read this article in the New York Times our friends over at Nextdoor. Nextdoor is a community platforms that hosts 53,000 micro-communities. It’s now valued

11 Terrific Presentations From Europe’s Top Online Community Professionals

Joe Cothrel (Lithium): How To Grow Your Online Community   Jenn Lopez (Moz): How To Make SEO An Integral Part Of Your Community Strategy   Dan

Using Homophily And Multiple Entrance Pages To Increase Conversion Rates

We covered before, members are most likely to join a community if they feel most similar to existing members (homophily) . In a small, new,

Digital Death And Big Branded Communities

Marketing Magazine published my article this week covering Why Branded Communities Wither Away, Plus 5 Ways To Prevent Digital Death. Here’s a snippet: While ghost towns

Sticking To The Plan

Over the past few days, Lego, Tide, and KIA have done comical takes on the white and gold dress.  A few people remarked this social done

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