Digital Death And Big Branded Communities

March 7, 2015Comments Off on Digital Death And Big Branded Communities

Marketing Magazine published my article this week covering Why Branded Communities Wither Away, Plus 5 Ways To Prevent Digital Death.

Here's a snippet:

While ghost towns in this world forever blot the landscape, dead online communities are quietly taken down. This is the survivorship bias. We only hear about the success stories.

For every GiffGaff, Get Into Gardening (Homebase), and Be The Pro (Bosch) there are hundreds more failures like VTravelled (Virgin), Bluenity (AirFrance), VAIO Nation (Sony), BakeClub (Lurpak), Digital Nomads (Dell), and Soup (BBC) .

Here’s a simple rule, if more than half the activity in a community is generated by paid staff, it’s heading for a digital death.

Full article here

Comments Off
©2019 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.