Month: October 2014

Picture the newcomer to regular process as a conversion funnel. You can optimize every stage of it. Awareness > Visit > Browse > Registration >

If members can only interact via the platform, it will take far longer to develop the community. This is because the level of social presence (awareness of

Your community lives in an ecosystem filled with other people and organisations. The better your relationships with these others, the greater the benefits for your

Groups rally when they're being attacked.  Groups rally when they're being ignored (and have a spark).  If you want to make your group stronger, foster

In my experience, this splits community professionals down the middle. When you begin your job, you can wait to be told what to do.  Or

Belk explains the problem with trying to build a community when a profit-motive is involved. Specifically, he distinguishes between sharing (which facilitates community) and pseudo-sharing (which

One of our client’s communities has been held up for a few months. The problem is salesforce integration.  The vendor stated they could integrate the

A while go, we shared this on our private mailing list.    It proved to be the most popular e-mail we ever sent, so I’m

We recently removed some of the freeloaders from CommunityGeek.  These were a small group of people who joined via a VIP pass (they didn’t pay)