Motivation, Opportunity, Ability

Knowledge communities commonly use the Motivation, Opportunity, Ability (MOA) model for their community efforts. If you have a community that isn’t sharing the quantity and

The Problem With Big Asks

Big asks are generally a bad idea.  A big ask is asking members to do something that takes considerable time, resources, or physical/mental effort to

Communities Don’t Collapse, They Fade

Few communities collapse over a single incident. It’s unlikely a majority of your members will quit in disgust over one issue. Instead, they will gradually

Which Group Are You Catering Towards?

Remember when we discussed member segmentation? Here’s a related question, which group is your priority? For mature communities, it might be regular members. Without them,

Relevancy

Sayid asks how to get people to join his struggling community for people that like beach holidays. That’s a tough sell. First, it’s a struggling

What To Listen For (and how to act on it)

We're commonly told to listen, but rarely told what to listen for. Go to any community, and look for three things: 1) What sort of

Riding Out The Storm And System-Justification

If you make a big change in the community, members will complain.  Even if it improves what came before, members will complain.  This doesn't mean

Participation For Intrinsic Reasons

If people are participating in a community for extrinsic reasons, they’re likely to participate more frequently. If you run competitions, offer prizes, add gamification systems,

Meaningful Conversations

Too often, we think of good conversations as the ones that convey practical information and bad conversations as the ones that don’t.  This is a

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