Relevancy

January 25, 2013Comments Off

Sayid asks how to get people to join his struggling community for people that like beach holidays.

That's a tough sell. 

First, it's a struggling community. Who wants to join a struggling community?

Second, 'people that like beach holidays' is a weak concept. This includes 70% of the planet. Mass inclusion isn't good for communities. 

Third, the level of interest is low. 'like' isn't the same as passion. We might spend a week planning a beach holiday and then take 2 weeks enjoying the holiday. How does the community survive for the rest of the year? 

But this overlooks the biggest problem with this question.

By the time you've launched a community, you should already know who, specifically, you're going to target, what you're going to tell them, and built relationships up with the first members of the community. 

You should NEVER struggle to get a community off the ground. 

This is why you don't skip the conceptualization/audience analysis stage. This tells you who to target, what to tell them, and whether the community is viable. 

Not much help for Sayid, perhaps, but maybe some help for a few of you. 

Comments Off

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
Newcomer $0.00 now.
Select
Regular $35.00 per Month.
Select
Veteran $1,100.00 per Month.
Select