Month: January 2013

About a year ago we introduced something we had been working on for years, our online community lifecycle.  The lifecycle was based upon Iriberri and Leroy’s initial

One of the biggest mistakes community professionals make is reducing the friction to join the community. When we make the registration process and participation process

This is a common question. It's also the wrong question. The question should be: "what platform should I use?"  The answer to that question should

We recommend building up a group of 100 to 150 insiders in the community. These are influencers that can make things happen. When you want

Do you know how most people become professional community managers?  They drift into it. They get reassigned from another department, it’s added to their list

Wouldn't it be great if: Members wrote up the key points of conferences/events they attended. Those that couldn't attend could still get the same information.

I’m constantly amazed at how many start-ups ignore the community. Do you win if you develop the best platform?  You win if you develop the

We have a drive towards self-validation and construct a large portion of our identities from social signals we receive from others.  A large part of