Year: 2011

The problem with offering tangible rewards to increase participation is it usually has a negative long-term impact.  Members that were previously making contributions for internal

When consulting, I find many organizations work backwards. They decide what features they want in the community and then try to figure out how to

Periods, boys, whatever… That’s how Kotex advertises their community. Take a look at this thread (don’t be squeamish guys). How does Kotex benefit from this?

Audience research is too important to skip.  If you haven’t got a community, you should do it before you start. If you have a community,

Social density is the number of interactions within an area. Offline, a lot of people talking in a small room produces many fascinating behavioural changes.

Sue writes about people trying to sell things through her community. There is another way to tackle this.  Let them advertise in a specific area

Game mechanics isn’t a single tool, but a set of tools. Before you pick which tool you’re going to use, you need to decide what

Profile pages are overrated. Too many communities drive newcomers to fill out detailed profile pages before participating. This is a mistake.  The fundamental thing you

Here is a challenge; what do you notice about these 5 profiles on the SK-Gaming community?  Aside from the great use of game mechanics, look at the bottom