Year: 2011

There is a wide gap between new platforms and the best platforms. Look at the communities of Dove, GenerationBenz, MetroTwin, AirFrance's BlueNity or SCJohnson's Right At

What seperates those newcomers who become active members from those who don't?  Usually, there will be a specific, identifiable, barrier. For example, newcomers might become

Most communities don’t try to be great. There is a way to tackle this, aim for big wins. One of biggest wins is to have

BBC News interviewed dozens of people who all enjoyed the great community spirit in London for the royal wedding. Big events, as Robert Putnam mentions,

Launching a community is a bad idea. It’s not the community, it’s the concept of a launch. It focuses efforts on the platform. It focuses on

Photos are a great way to increase self-disclosure. Many communities can add an area where members can upload their topic-related photos. You don’t need to make

Heather mentioned her community has reached 15,000 page views in just a few months. Her engineers are excited. But is that good? Well, it depends. How

If you follow a sensible community development process, it should be impossible to launch a community platform that no-one joins.  There shouldn't be a breath-holding

Vanessa writes an interesting post on internal online communities for employees. I worry that she misses a key point. Employee communities are very similar to