Year: 2011

The definition of community has been stretched to breaking point…and a little beyond. Almost any online social activity is now referred to as a community.

You might think when an organization is about to launch a community they would dig up lots of examples of successful communities first. You might

On September 1st, I’ll be leading an online community workshop at the Chartered Institute of Public Relations. During the two hour session, I’ll explain the

This weekend, one community manager explained that search engines accounted for nearly all growth to a community. It outweighed direct visits, any visible referral activity,

The power of sticky threads is huge. You get to set the agenda for your community. You get to determine what discussion everyone should participate

Singular actions have very little long-term impact upon a community. A singular action rarely leads to huge growth or a surge in activity (and if

There is a difference between developing a community as a strategy and developing a community strategy. An organization might want to increase repeat purchases from

Phil notes that a spark/trigger can bring people together. Was this in doubt? I don't think so. People want to feel a sense of togetherness.