Subtle Influence as Leadership

In a terrific podcast, Joel Spolsky and the StackExchange team talk about the failed communities they’ve tried to create. There was a community for freelancers

Self-Concept

If I asked, "Who are you?". You might tell me your name. That's fine, but it's the next few sentences that matter. Do you describe

The Slow And Steady Evolution Of A Successful Online Community

What does the evolution of a successful community look like?  Lets use the East Dulwich online community as an example.  The community launched in July 2006 as

Matching The Problem With The Solution

Many organizations blame the platform. They think the community is struggling because of a minor platform issue. One client claimed it was because the platform

No Excuse To Use A Bad Platform

In 2011, there are no excuses to use a bad platform (or develop your own). You have a huge number of successful, proven, platforms to

The Evolution Of A Big Community Launch

In August 2008, Dell launched Digital Nomads. A community for people that work from anywhere. It was widely hailed as brilliant. It was a perfect

Making Your Community More Responsive

Does your community have a low level of responsiveness? Are there a large number of discussions with a small number of replies? Do members have

Focus On The Post-Registration Effort

Unsuccessful communities focus on getting members to register. They spend their time promoting the community. They ensure people get through the registration process. Some might

Stories, Clicks and Relationships

In September, BA took down MetroTwin, a struggling community for business travellers and moved it to a Facebook Application.  They could have spent years weaving

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