Embrace Behaviour

It's easier to embrace your user's behaviour than try to change it.  If members want to talk about a specific topic, create an area of

Divide And Separate

Mixing various social media, online groups, customer lists into one place might make it easier to manage, but it ruins the unique identity of a

Milestones That Matter

Does anyone care if the group reaches 10,000 members? It’s an arbitrary number designed by our quaint use of the decimal system. Is the community

The Case Against Facebook As A Community Platform

People get upset when you claim Facebook is a bad community platform.  But the case is compelling. Lets look at some figures.  Of Coca-Cola’s 34

Subscribe for regular insights