Month: November 2011

Ultimately, when the great tide of novelty recedes, it’s only members that have built relationships with each other that remain. They keep coming back to talk

Look at GovLoop’s online community.  At the top are these blog posts:   They’re clearly not getting a good response..  Why have something which is

Major issues help unite a community. They provide a source of activity and a reason for new members to join.  Identifying, promoting and escalating these

The goal of the community manager is to continually progress the community through the community lifecycle. By progressing the community through the lifecycle you maximise

There is a big difference between platforms where it is difficult to get your data out and platfoms where it is impossible to get your

Should you start a Google+ page? Almost certainly not.  How would your members hear about it? You would have to promote it through your existing

I cringe whenever I see a community manager use phrases like: “Thank you for taking the time to contact us.” “We would like to wish

Beyond the short-term interest/need that compels a member to join, long-term participation is driven by four needs.  1) Power (efficacy) 2) Fame/recognition (appreciation) 3) Friends

Abdul just completed his first marathon. He did it in a great time too, 3 hours and 38 minutes. You might think this isn’t worthy