Month: May 2011

Marketing graduates are well-drilled in the buyer's decision making process. It goes something like this… The customer identifies a need. The customer searches for information to

Just because you can show all teh latest activity in a community doesn't mean you should. Actually, you probably shouldn't. Redundant activity makes the activity

I worry about community managers with a leadership complex. Leadership in itself isn’t terrible. Leaders will often emerge from a community. My worry is specifically community

Some clients have a big problem they try to work around. They might be stuck with the wrong platform, lack resources for a full-time community

If you’re struggling to keep the forums moderated, you might want some volunteers. The typical approach here is to advertise for volunteers to moderate the

Dan Marotta advocates for adding game mechanics to online communities: “By making things competitive, you encourage members to engage in the desired behaviors and goals

Paul has done a fantastic job with Hampton People.  On the surface it's a hyperlocal community which is just taking off. But go back to

We urgently need to rethink how we hire community managers. At the moment too many organizations, with little idea of what makes a great community