What has your audience done in the past?

February 24, 2011Comments Off on What has your audience done in the past?

Has your audience done this in the past?

That's an important question to ask. 

If members of your audience haven't collaborated with each other in the past, given feedback to your company or even spoken to each other, they probably wont do so in the future

Of course, probabiltiy isn't certainty. 

Sometimes, someone can change all this. Sometimes an organization can shake things up, make connections, change habits. Sometimes they provide a level of impetus or force for change that makes this happen. But this sort of external changes is usually brought about by internal agents – not outsiders. Outsiders with big plans get the cold shoulder. 

The key then when analyzing your audience is to find out what they have done in the past and provide the force that will help them do it better in the future. 

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