Beyond Your Website

A website isn't as important for your online community as you might think. Community building efforts should drive people to each other, not to a

The Perfect People For Your Community

The people you think will be your community’s star members, best recruiters, most prominent activists; rarely are. Usually, they’re too busy doing this stuff elsewhere

How To Create Exclusive Online Communities

Every charity has dreamed of persuading 40 billionaires to donate at least half their fortune to charity. Only a billionaire, Bill Gates, could make this

Which Visitors Are Most Likely To Become Regulars?

It’s easy to track which visitors actually registered. You can do this with Google Analytics. It’s harder (and much more valuable) to track which visitors

What Brands Must Learn About Creating Communities

In the mind of marketers, you create one message to reach many people. We know the secret is that there is no message. There are

20 Things That Should Be Included In Your Online Community Website

Designing an online community spec can be difficult, there are some elements I think should be included in nearly every online community. These are: It’s

Breaking The Desire Barrier: Getting Your Intended Audience To Join Your Community

To create an online community, you need to provide your intended audience with two things. A means to communicate A desire to communicate. The fost

Encourage Activity Elsewhere

Don’t try to restrict activity to your community website. Encourage as much activity elsewhere as you can. Encourage members to meet up in their local

The Simple Solution To Overloaded Community Managers

Nancy Strauss and Anna Buss’ Online Communities Handbook has some interesting tips for being an efficient community manager. These including writing clear, updated, FAQs, semi-automating

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