A website isn't as important for your online community as you might think. Community building efforts should drive people to each other, not to a
A website isn't as important for your online community as you might think. Community building efforts should drive people to each other, not to a
The people you think will be your community’s star members, best recruiters, most prominent activists; rarely are. Usually, they’re too busy doing this stuff elsewhere
Every charity has dreamed of persuading 40 billionaires to donate at least half their fortune to charity. Only a billionaire, Bill Gates, could make this
It’s easy to track which visitors actually registered. You can do this with Google Analytics. It’s harder (and much more valuable) to track which visitors
In the mind of marketers, you create one message to reach many people. We know the secret is that there is no message. There are
Designing an online community spec can be difficult, there are some elements I think should be included in nearly every online community. These are: It’s
To create an online community, you need to provide your intended audience with two things. A means to communicate A desire to communicate. The fost
Don’t try to restrict activity to your community website. Encourage as much activity elsewhere as you can. Encourage members to meet up in their local
Nancy Strauss and Anna Buss’ Online Communities Handbook has some interesting tips for being an efficient community manager. These including writing clear, updated, FAQs, semi-automating