What Brands Must Learn About Creating Communities

August 18, 2010Comments Off on What Brands Must Learn About Creating Communities

In the mind of marketers, you create one message to reach many people.

We know the secret is that there is no message. There are just relationships to build.

You build relationships by having conversations. Lots of them. One-on-one. You begin conversations simply by asking how they're doing? What do they think of this..or that…You try to help them when you can. You introduce them to others that they might get along with. You give one person your complete attention at any one time.

Then you begin doing things that several people can be involved in. This creates a group feeling. These things are fun, perhaps competitive or collaborative. Perhaps just an experience people can share.

Does that sound like something a big brand does? Does that sound like something a big agency does for a big brand? Are we still surprised so many online communities fail?

Comments Off
©2019 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.