Month: April 2010

The problem with building a community for Fortune 500 CEOs is they don’t have time to participate in your community. Neither do doctors, lawyers, parents,

Most organizations really want a big following, not a community. A following is an audience that interacts with you. A community is an audience that

Most offline community efforts fail. They fail because they try to get all stakeholders in a room and forge a community. Usually, few people show

I’ve been meaning to review Linchpin for a few weeks now. Like Crush It this book that has a special meaning for community specialists. Some

In Patrick O’Keefe’s otherwise ridiculously comprehensive guide to managing online forums is this case study I couldn’t disagree with more. “Poster 1: I think Green

Most communities overlook a number of elements that would increase engagement and participation. Here are, by far, the 8 biggest elements every online community should

Nearly every online community would benefit from making one simple change. Change the registration form into an application form. First, the words themselves make a

Most brand community efforts go something like this.. The brand manager decides an online community could help him sell more washing machines. He hires a

If you have an IQ 124 or above, you can join the International High IQ Society. You just have to pass their online test and