Month: December 2009

Does your community have a clearly defined enemy? You probably need one. Your enemy isn’t about real hate, flame wars or, god forbid, aggression. Your

There is one bold, grand, idea hidden in online community jargon. This grand idea is simple:       Your customers/clients/supporters/fans/followers should be talking to each

You don’t have much power. You can remove people and posts. You can write announcements. You can probably prioritise the content of some people above

Stop making people up.  Stop inventing people to fit our plans for online communities. We should be making our plans to fit real people. We