Month: December 2009

The role of your online community’s central news page is almost identical to the role of your community’s local newspaper. Most communities would benefit from

For most successful branded communities, the brand needs to produce a product or service it's customers spend much of their time or money using. Branded

Most online communities don’t succeed by prying masses of people away from existing communities. People in a successful online community are loyal to the community.

This is a no-brainer. If you have an exclusive community, the sort where only select people can pay to join, promote the membership list –

We want to fit in. We buy what others are buying, act how others act and speak how others speak. Not just any others but

In the beginning, your community is interested in the subject matter. If you love martial arts, you’re probably a member of Patrick O’Keefe’s martial arts

You can learn far more about running successful communities from reading about social sciences than technology blogs. Since most people wont do that, here is a

Businesses are struggling to create thriving online communities. Sainsbury’s online community is very quiet, as is Sexperience (Channel 4), Wesabe, AirFrance’s Bluenity and ElevenMoms (WalMart).

UK-CT is compiling a list of the top 25 moments in their online community's history. You might like to do the same.