Month: October 2008

Invite people to join your community one at a time. Spread the invitations over two weeks Invite the best people last. The more invitations you

I have won a prize. The University of Gloucestershire has awarded me the Chartered Institute of Marketing Prize. The annual prize is given to the

I think you need to redo the website. Or demand your legal team lets you say whatever you want. And convince your CEO to participate

Does your community struggle with people disappearing? Create a weekly missing person’s list. Keep it fun. Each week, create a list of 10 – 20

Building a community is like pushing a car uphill. It’s a lot of effort. Gradually you build momentum and the hill gets less steep. Then

This is a complicated, but brilliant, idea. Grab a big sheet of paper and draw out how the community is going to work. It forces

Please don’t give in to temptation. You can invite thousands of people to join your community in minutes, but don’t do it. This is the

Martin Reed wonders if you should invite your friends to join your online community? Friends, he rightly reasons, have a vested interest in your success.

As I see it, there are 9 major stages of building an online community. They go a little like this… Defining the Cause. Why does