Month: October 2008

I've been interviewed by Lucy Langdon, a rising SEO star over at Distilled. There were some good questions and it was great to expand upon

Google Analytics is good, but it is not superman. It can’t measure everythingthat matters in your online community. It can’t tell you how many discussions

Make your community valuable and your invites scarce. That's a good way to start. Many community members, if offered an invite, still wont use it.

I hate it when my name is taken. I bet John Smith does too. If you’ve tried to register a Yahoo or GMail account recently,

You need to answer this about your community. You’re allowed 12 words max, so make them count. The more specific, the better. You’re not allowed

Bill Johnston has an excellent format for an online community brief. You can download it here. What would you add? Or remove?

Help your members grow their own followings. When a member emerges from the pack, drop him an e-mail. Congratulate them on being a top member

Statistically speaking, you’re probably going to fail. I know, it’s gloomy stuff. If you’ve tried everything and you’re not getting anywhere, it’s time to ask

Hate is a short-cut to building an online community. Arguments are easy to get sucked in to and hard to walk away from. If your