Month: July 2008

I’m a very lucky person. At the end of summer I will be traveling to New York to work with Seth Godin on a 3

Why are you here? Really, what do you enjoy about marketing? I’m going to guess it’s the cool creative stuff? Perhaps the sugar-fueled brainstorming sessions?

I want marketing and PR agencies in Cheltenham to start talking to each other. Like other towns, it’s competitive here. Lots of agencies are chasing

I’m saddened to learn that Randy Pausch passed away yesterday. In August 2006, Randy was diagnosed with pancreatic cancer. A year later he learnt it

I rarely got to speak to the public I was trying to reach. Having a press middleman irked me, big time. Reaching people with your

The Wall Street Journal claims that most online communities fail: Ed Moran, a Deloitte consultant who just completed a study of more than 100 businesses

Like sports teams, businesses should have talent scouts and online youth academies. How hard would it be to find ten ambitious kids in high-school? Track

Global warming and rising oil prices means less people travel and meet in person. Developing technology and internet penetration means more people meet online. What does

Orange is going to spend £30m to reposition themselves as a company focusing on relationships. Orange is an old marketing business doing old marketing. Old