Your competitors are buying your brand!

April 17, 2008Comments Off on Your competitors are buying your brand!

Very soon your competitors can bid for your company’s name on Google (and you can bid for theirs).

Your efforts to ensure that when a customer wants a product, they type your name into the search engine, might be usurped by a paid ad.

Really aggressive companies can have the advert link through to a page on their website delivering message solely about why they should be picked rather than you.

Are you going to play defense or offense?

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