Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Create A Criteria

Picture of Richard Millington
Richard Millington

Founder of FeverBee

Don’t invite everybody to join your online community at the same time. You wouldn’t invite people with nothing to contribute to a business meeting would you?

So why invite everyone to join your online community regardless of what they have to contribute? You should have a fixed criteria for new members. Criteria for picking new members might include:

  1. They know you.
  2. They know existing members of the community.
  3. They’re very passionate about the field/jobs/interest matter.
  4. They have a point of view to express.
  5. They have an important skill or experience to contribute.
  6. They have a great personality or ambition that suits your community.
  7. They lead others they can invite to join.

If you don’t have a criteria, you don’t have a focus. Without a focus you’re lost in the sea of inviting random people to join the community. Good luck with that.

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