A major part of blogging is thought leadership. When you share useful advice you become an expert, and experts are in demand.
As such, agency bloggers are happy to discuss how to score hits, how they are using new technology for their clients and an array of others topics, like recruiting methods. Indeed, they’re happy to share everything except how to pitch for new clients.
That makes sense. We’re all great big collaborators on the internet, striving to make the world of marketing and PR a better place. A rising tide lifts all boats. But sharing secrets about winning competitive pitches, with the very agencies you could be pitching against, is madness.
Or is it?
Is their an advantage to being perceived as an expert on pitching? Isn’t it about time their was a decent discussion about how agencies are pitching for new business? Are you more likely to be invited to pitch if you’re perceived as an expert on pitching? Once you share a pitching tactic, doesn’t it force you to raise the bar even higher?
I don’t know, but I’d love to hear some opinions. Is it ok to discuss pitching?