When To Work
If you’re building a community for sports fans, you would be crazy to take the weekends off. It’s when the games take place. It’s when you should be working your hardest.
You should be organising competitions that only last for a few minutes. Or encouraging WHRN (what’s happening right now) discussions. You should be inviting predictions and keeping score. You should be issuing 48 hour challenges for members to invite their friends and participate.
Your job is to make sure your community has a great weekend.
If people choose to spend their leisure time in your community. You have to be working hardest during their leisure time. Everything else is prep.
At least you get to sleep in.