Community Content Creates Trusted Product Pages

September 20, 2021 ,,Comments Off on Community Content Creates Trusted Product Pages

I spent a year working with Sephora to develop a new community strategy.

A major plank of this strategy was integrating authentic community content into the product pages. This includes reviews, photos etc…

If you visit a typical Sephora product page, you now find a page with a lot of community-created content integrated into it.

All that content you see at the bottom (questions and answers, images, and reviews) is community-generated content. It’s managed by the community team.

Community-generated content isn’t like content created by a marketing team or top influencers. It’s not professionally created and refined. It’s raw, authentic, and breeds trust. It showcases real people doing real things and sharing their real opinions. This in turn has a huge impact upon product purchase conversions.

For sure, it’s not easy to do and you often have to corral lots of different technologies to work with one another. But if you can make it work, you’ll find creating genuine, authentic, content which shows up in the buyer journey is an astonishingly powerful benefit of nurturing a brand community.

Note too, that once you have a goal like this, your metrics begin to shift. It’s no longer the level of engagement or participation that matters, it’s the quantity and quality of authentic content which has been created.

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Free Trial - Accelerator Program Free.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.