The Infinite Market for Traditions
The attention span for traditions is infinite, new traditions are being created right now.
When is yours? What date and time resonate with you? What would you do to commemorate or celebrate the event?
Who was born or died on that day? What industry-defining event happened on that day? When was the community created? There must be a birthday coming up soon…
The activities may be frivolous, but the meaning is incredibly important. Traditions remind us of the groups we belong to and what we get from those groups.
You might argue that creating a new tradition feels too artificial, but aren’t all traditions artificial to begin with? I’d much prefer a community professional setting an annual day of commemoration than another Amazon Prime day.
No-one wants business as usual every day of the year. Pick 1 day in the calendar and give some meaning to it.