So clearly then, there is no link between the size of an in-house PR team and positive publicity? Quite possibly, the reverse is true. The larger the in-house PR team, the worse the reputation of the company? Understandable perhaps if the role of in-house PR is to counter negative publicity.
How about this, if a company embraced PR principles throughout their entire company, then the only need for a PR team is to handle the run-of-the-mill media engagements e.g. Responding to queries, setting up interviews, organising press events etc…Which is exactly what I imagine the two members of Innocent Drink’s PR team are doing.
I might be wrong, and they could be contributing corporate level PR thinking on a daily basis, but I just can’t see how in a company with such entrenched values. What can you suggest?
“Err…Let’s continue being perky”
“Yeah!”
Anyone have some good thoughts on this one? If big companies fully embraced the principles of PR, they could cut most of their in-house PR team right? (perhaps their agencies too?).
Be sure to read Stephen’s great post on Innocent Drinks last year.