Why do so many websites hide their online communities behind a special Community tab? It makes building a community harder.
If you can’t integrate the two, make the community your homepage and hide your static content behind an Information tab.
New visitors will see hundreds of delighted customers, rather than marketing copy. Customers wont just buy, but they will join and engage. And you send a message to your community members, you prioritize them first.
This action can double your community building success.
