If you have a strong sense of community, you can overcome anything.
We measure the sense of community for our clients. It's a tedious process. It involves surveys. We need to use robust sampling techniques.
But it's an important process. It shows whether members feel they are part of a community. It shows whether the community is likely to overcome its various obstacles.
The communities that survive the longest, that overcome the obstacles of technology changes, outages, disruption, that deliver the highest value to organization, are those with the strongest sense of community.
This means we need to work really hard on the tactics that create a strong sense of community.
