Successful Communities In Perspective

May 20, 2012Comments Off on Successful Communities In Perspective

A community with high levels of activity and a lot of members might appear a great success.

But in perspective, it can be a big failure.

For example, imagine you've been hired by Apple to build their official community. You gradually build the community to 15,000 active members. Would you consider that a success?

Apple has a HUGE audience of incredibly passionate fans. The total market size is massive, the passion is high, only 15,000 active members doesn't cut it. 

This is where we have to see the success in perspective to the total size of the audience and their existing passion for the product. Oprah has hundreds of active community members, but with an audience in the millions – well, that's not good enough. 

Some successful communities should be much more successful. Some punch far above their weight. But a highly active community alone shouldn't be the definitive factor of success. 

There is a difference between doing well, doing as well as you should be, and doing better than expected. 

Comments Off
©2020 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Community Accelerator (founding members) [monthly] $0.00 now.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.