Without a strategy, you end up tackling problems piecemeal.
What should you measure? Why not ask around and see what others are measuring?
What technology should you use? Why not look at different vendors and select the one you think is best.
What should your onboarding journey look like? Let’s see what everyone else does.
Needless to say, this is a terrible approach.
A good strategy answers all of these questions.
You should be measuring the success of your strategy, not anybody else’s.
You should be using technology which best supports your strategy (audience needs, budget, and internal resources).
Your onboarding journey should guide members to the behaviors you’ve identified in the strategy. Each step should connect with a specific emotion to guide the next action.
Great examples can show you what’s possible, not what you should do.
You need a community strategy.