Fighting The Slow Decline (3 options)

August 16, 2017 Comments Off on Fighting The Slow Decline (3 options)

Many older communities are hosted on fading forum platforms and suffering a slow, downward, decline.

What should you do?

Option 1 – Optimize Everything
This is the low risk, low reward option. Here you optimize as much as possible (search, automation, management processes, create some good content). You try to get engagement up in the short term to sell it to someone else.

This kicks the can down to the next person. You might get metrics heading up, but you’re still on the inevitable downward decline.

Option 2 – Revamp The Concept
This is the medium-risk level. Here you spend as much time as possible engaging with your audience, discovering what’s most relevant in their day to day lives and identifying the insertion points where your community can have the biggest impact.

This usually involves a significant shift in who the community is for and what it’s about. You will still be within the same topic, but the focus will shift to an audience that’s growing or has been left largely unsatisfied until now.

Option 3 – Align Yourself With The Latest Trends
This is the high-risk, high-reward option. Here you rebuild the community or the platform in-line with what’s likely to be most popular tomorrow.

Forums aren’t dead, but they are fading in relevance (especially the older variety). There are underlying trends to tackle here. Those trends are increased competition (Facebook, Reddit, other social media platforms) and new technology (more mobile, simpler interfaces, shorter messages).

As communities like Figure1 and Kaggle show, there are other ways of doing community. The risk is high, it’s costly, yet is the only chance of explosive growth.

Choose wisely.

Comment on this post at FeverBee Experts

©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Free Trial - Accelerator Program Free.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.