Skip The Influencers

October 16, 2008Comments Off on Skip The Influencers

You shouldn’t target the influencers just yet. Not if you’re in the very early stages of building your online community.

Right now, you just want people who are enthusiastic, technologically capable with the time to commit. You want people that are easy to reach through the noise, not those bombarded with it.

When your community has been going a month or two, that’s the time to target the influencers.

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