To cite Alan Weiss, it's very easy to fall in love with our methodology. But it's important we don't prescribe it to every situation.
It’s not vital that every company has an online community. It's vital every company is trying to be more interactive and sociable.
It matters that every company is interested in connecting customers together so they can build relationships around their brand. It matters that every company is employing some of the elements that lead to a successful community.
Whether you take this through to an online community, doesn’t matter.