The Second Impression

November 4, 2018 ,,Comments Off on The Second Impression

We spend a lot of time on the first impression.

We make sure the homepage shows the best content, most relevant discussions, and most exciting events. This gets more people to register.

But it’s pretty easy to get people to register (especially when registration is free).

People will happily take a few seconds (and only a few seconds!) to enter a few details to satisfy a mild curiosity, take advantage of a small opportunity, or stay informed with what’s going on (how many newsletters do you receive each week?)

It’s the second impression that matters. If you’ve revealed everything on their first visit, the second impression is worse than the first.

The second impression should surpass the first impression (and the third should surpass the second).

Most of the time, as you’re designing your onboarding journey, you want to provoke two states of mind here; surprise and awe.

  1. Surprise – “I didn’t know I needed that!”
  2. Awe – “that’s an incredible way to do [x]”

For sure, make a good first impression. But don’t set the bar too high for your second impression. Remember it’s a journey, in each step of the newcomer journey, surprise and awe newcomers. Surpass their expectations on each visit.

(p.s. also remember 80% of your visitors won’t see your community homepage).

Comments Off
©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES $750.00 per Month.
Select
Community Development Program $1,100.00 per Month.
Select
Director of Community $8,770.00 per Month.
Select
Free Trial - Accelerator Program Free.
Select
Community Accelerator (founding members) [annually] $250.00 per Year.
Select
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Select
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Select
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Select
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.
Select