How To Calculate The ROI Of Your Company’s Online Community
We’re nervous, excited, and proud to launch this free resource today.
This is a 40k+ word guide to help you:
- Understand the value your community creates.
- Guide you through the process of creating and calculating that value.
- Identify the specific steps to measure that value.
- Communicate that value to your stakeholders.
Establishing and proving value is the most pressing challenge we have to tackle every single day.
This guide will hopefully equip you with some tools and techniques to face down that challenge.
Not every method will work for you. But you should be able to make real progress in understanding the multitude of ways your community creates value and how to communicate that value to others.
The fate of our industry hangs upon the ability of each one of you to prove that the work we do creates a lot of value.
I hope you like it. Please share it if you can.
p.p.s. A huge thank you to SAP for their sponsorship, support, and expertise on this project.