Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Reddit’s Secret Santa

Richard Millington
Richard Millington

Founder of FeverBee

Reddit runs the largest Secret Santa in the world.

The concept is simple. You sign up, fill in a simple form, state what you like/dislike, and receive someone else’s information when it’s live.

Over 58,000 people have registered so far this year.

What would it take to have a secret santa for your community? How much fun/activity would it generate? Probably quite a lot.

It’s simple to execute (talk to your tech person) and great for a community bonding experience. You might not get 58k, but you should still get a dedicated core group of members.

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