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The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

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Real Motivators

Richard Millington
Richard Millington

Founder of FeverBee

Do you believe members will join your community to share information? Or make friends? Or help others? You’re probably wrong.

These are all symptoms of motivations; typically fame, money and power.

Take blogging, do you really blog to share information and help others? Media and businesses think you do. I suspect you blog for recognition, increased job prospects and having influence amongst your peers.

Your community should offer these 3 motivations amongst people who are similar to you. People whose opinion matters to you.

Which is a roundabout way of reminding businesses that you need to prepare for these real motivations in the planning stages. By all means have a Wiki, but celebrate the biggest contributors to it. Give them influence over it. Promote them to others in your industry.

Here’s a bigger list of things to consider.

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