Using Existing Traffic As A Proxy Metric

December 21, 2016 Comments Off on Using Existing Traffic As A Proxy Metric

Many people we speak with have either no idea of how fast the community will grow or a completely unrealistic idea of the rate of growth.

You might not be sure how many members will join your community when you launch, but you can put together an approximate guess.

You just need a few useful metrics:

  1. Unique clicks on most and least clicked-through tabs on the site (average monthly website traffic is a good proxy too)
  2. Number of mailing list subscribers.
  3. Average click-through rates to mailing list emails.

Now assuming you create a tab for the community on the site and promote the community through your mailing list, you can combine the traffic for each (between high and low estimates for tab-traffic) to put together a rough estimate of people that will reach the community landing page.

Now assume a 50% overlap between the two and cut the number by half. Then assume only 10% of those will click to register. Then only 50% of those will complete the registration process.

Your end number is your one-month benchmark. This number is often far less than most people imagine.

After the initial launch, you can usually assume a rate of growth consistent with the sustainable click-through rate on your site. Your rate of growth should speed up over time due to search and referral traffic – as per the community lifecycle.

Comment on this post at FeverBee Experts

©2023 FeverBee Limited, Apartment 2410, 251 Southwark Bridge Road, London SE1 6FN England FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.


Level Price  
ALL COURSES $750.00 per Month.
Community Development Program $1,100.00 per Month.
Director of Community $8,770.00 per Month.
Free Trial - Accelerator Program Free.
Community Accelerator (founding members) [annually] $250.00 per Year.
Community Accelerator and FeverBee Intelligence [monthly] $45.00 per Month.
Community Accelerator and FeverBee Intelligence [annually] $450.00 per Year.
Full Community Upgrade (Large Enterprise Only) [monthly] $750.00 per Month.
Full Community Upgrade (Large Enterprise Only) [annually] $7,600.00 per Year.