This is an extremely simple way to grow your community and demonstrate it’s benefits to your business.
Ask members to submit their best ideas for new products or services they want changed. Then tell them, if any members can get enough people to join the community and show their support for their product/service idea, your company will use the idea.
Encourage this by providing the restraints to what’s feasibly possible and assigning staff mentors to develop the best concepts.
This shows support to your community, nets you a lot of new participating members and hopefully some great market research.