Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

Programme of Activities

Richard Millington
Richard Millington

Founder of FeverBee

Communities that struggle for activity often have no programme of planned activities. 

You can succeed without regularly organizing activities, but it’s harder. Activities, typically events, play an important role in communities besides directly stimulating activity. 

Minor events and activities help build momentum. There are plenty of possible events. The challenge is to figure out which events your members want and organize them on a regular basis. 

For example, a community of practice might have a debate around a major question within the topic. An interest community might have a live chat about their best memories/funniest stories involving the topic 

Major events help too. They help build a sense of connection between members. They help communities develop a shared history. They increase the level of contact between members, facilitate stronger relationships, and increase commitment to the community.

There are rules behind good events. You want people to interact with each other around a common theme. You want active participation, not passive learning. 

These events can come from current popular activities. It’s good to link everything together. This can then be turned into a clear plan of action.

Events, along with initiating and sustaining discussions and content, is the troika of activity to increase participation in a community. 

If you want more participation, putting together a clear plan of events is a great place to start. 

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