Profiteering from underpants

September 5, 2008Comments Off on Profiteering from underpants

Not everyone seems to know why they want to build an online community. It reminds me of this great video:

Here's my take on it.

Step 1) Build an online community.

Step 2) Ask them what products they want, then make those products. Sell these products to them, and encourage them to sell to their friends.

Step 3) Profit.

Sure there's increased brand loyalty, market research opportunities and cost savings on advertising/PR. But if you need an explanation of what to do with your shiny new online community – this might help. It's easier than collecting underpants.

Comments Off
©2018 FeverBee Limited, 1314 New Providence Wharf, London, United Kingdom E14 9PJ FEVERBEE

We’d like you to join us.

We’re a group of community professionals who push each other to the cutting edge of our work. Every day we share our experiences, highlight new expertise, and push one another to become the best community builders we can be.

The day you join, you’ll get access to 1000+ practical tips, dozens of resources, and unlimited access to the top experts in our space. You’ll also get to see how we go about building a community amongst our own audience.

It takes just 30 seconds and doesn’t cost a thing.

CLICK HERE AND JOIN FEVERBEE

Level Price  
ALL COURSES The price for membership is $750.00 per month or $7,200.00 per year
Select
Community Development Program The price for membership is $1,100.00 per month or $10,560.00 per year
Select
Director of Community The price for membership is $8,770.00 per month
Select