Prioritize Space By What You Want Members To Do

January 18, 2017 Comments Off on Prioritize Space By What You Want Members To Do

See Tableau’s community below.

Screenshot 2017-01-16 10.35.40

Featuring the weekly digest above recent content, top discussions, unanswered questions, and exploring the forum is a mistake.

It’s the least exciting (and engaging) thing on the page.

You prioritize your community homepage by what you want members to do. For most customer communities this priority should be:

  1. Search for an answer to your question.
  2. Ask a question.
  3. Explore the latest tips.
  4. Unanswered questions.
  5. Recent content.

‘Search and ask’ quickly helps people resolve their problem.

‘Explore the best tips’ helps people get more value from their products (so they keep buying them).

‘Unanswered questions’ is for the star contributors to share their knowledge.

‘Recent content’ is for those genuinely interested in the everyday community discussions (this is higher in passion-based communities).

P.S. Two more thoughts.

1) Number of questions answered, tips shared, or average speed of response is far more impressive than mentioning the number of users.

2) Newcomers don’t come to learn the tech side of community, they need the social side of community. How to avoid looking dumb and get faster answers to their questions.

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