What do you do when your community website goes down?
Do you call the tech guy and wait for it to come back online? How long will that be? Minutes? Hours? Days? Communities quickly dissipate without a home.
Do you have a backup home? A chat room or forum hosted elsewhere? Do you have a mailing list? What is your plan B and do members know what it is?
Better, can you make it a fun experience? Can you ask your community to find experts who can fix the problem? Can you host a competition in the downtime? Can you set tasks that people can tackle?
Now for the more fun question, you can answer this.
What do you do when your competitor’s community is down?