December 17, 2010Comments Off on MyCommunity

Don’t call your community MyProduct.

Names are important. They’re symbols members rally behind. They should be something emotive, cool and representative.

Nothing screams dull corporate community as much as names like MyVolkswagen, MyiPhone, MyCannonPrinter.

It’s lazy. You’re missing an opportunity. You’re harming your community. Make sure you know how to name your online community.

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