Community Strategy Insights

The latest insights on community strategy, technology, and value by FeverBee’s founder, Richard Millington

MyCommunity

Richard Millington
Richard Millington

Founder of FeverBee

Don’t call your community MyProduct.

Names are important. They’re symbols members rally behind. They should be something emotive, cool and representative.

Nothing screams dull corporate community as much as names like MyVolkswagen, MyiPhone, MyCannonPrinter.

It’s lazy. You’re missing an opportunity. You’re harming your community. Make sure you know how to name your online community.

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