We began this journey 7 years ago with a belief that we could use proven social science to help people build better online communities.
We developed an approach to building communities that was based entirely upon social psychology. It’s an approach that builds genuine communities where members feel united with the organisation.
For the last few years, we’ve taught this approach through our course, helped clients use this approach to build their own communities, and talked about it in CommunityGeek.
We’ve had some fantastic successes.
In the past year alone we’ve worked with Google, hosted the Virtual Community Summit in London and SPRINT in San Francisco, saw CommunityGeek reach critical mass, added two terrific new community pros to the team, completely revamped our training course, and spoke at events across Europe and North America
We’ve already sold 20% of tickets for SPRINT Europe in London this coming February and we’re relaunching our course next week.
So, what’s next?
Building Thriving Social Groups
For years, many of us have felt we’re peering from the surface into a deep well of knowledge.
This knowledge isn’t just the key to building online communities, it’s the key that unlocks the potential to build any type of social group.
Every one of us want our social groups (our companies, our teams, our friends, our colleagues, our families and many more) to be closer, stronger, or more productive. Nearly all our success and happiness in life derives from membership of successful groups. We want to help you build these groups.
This deep well of knowledge is how we can make that happen. Online communities are a huge part of that, but they’re not the only part of that. Online Communities connect the disconnected, rebuild social capital, and replace the communities we’ve lost in our local groups.
2015 is going to be the year we look beyond just the online community space and use the same principles to build any type of social group. The material we share will help you build both online communities and stronger social groups in any domain you like. You’re going to get tips you can use both online and offline.
You’re going to be able to walk into any room and unite any group of people.
That might mean we lose some of you. If that happens, thank you for the support you’ve given us over the yeas. But I suspect you’re as passionate about the psychology of social groups as we are.
So we hope you stick with us, it’s going to be an incredible journey.
