Back in September I suggested 10 ideas to make money from your online community. Now we’re going to go for 50. As a rule, you should only try to sell things that your community wants to buy, items and services that mean something to your community
- Adverts. If you’re lazy, use Google Ads. If you’re smarter approach proper advertisers.
- Hosting events. Arrange events, sell for tickets. Charge for sponsorship of the event too.
- Hire a photographer. Hire a photographer at the event, sell framed images of the events.
- Sell community bracelets. Imagine wearing a bracelet that only fellow members would recognise. That’s cool…for some people.
- Sell t-shirts. How cool is your community? Cool enough for me to wear a T-shirt? Then let me sell some.
- Build communities for a living. Works for me.
- Tell others how to build online communities for a living. Good work, if you can get it.
- Offer custom forums for individuals. Want to have your own forum on the site? Pay up.
- Charge for membership. Make your community valuable and charge for membership.
- Charge to remove members. Want a member removed, that will cost $25. Try not to use this too often.
- Yearbooks. Create a hard copy yearbook every year, charge $20 for a copy.
- Ask for donations. Works for some communities.
- Limited edition products. Offer limited/customised products from your client only to your community – at a premium.
- Sell market research opportunities. Invite market research firms to conduct research in your community.
- Write a community ebook. Sell the eBook to non-members.
- Sell adverts in the eBook. If all your members are going to read it, get a good deal.
- Offer profile customisations. Want a special customisation, charge a reasonable price.
- Negotiate bulk discounts. Buy books/products your community is likely to buy in bulk, and sell copies on the cheap. Agree discount codes, magazines do it all the time.
- Sell shares in your community. Turn your community into it’s own business and sell shares to its members.
- Secure speaking opportunities for members. Charge a % of the fee.
- Job boards. Still advertising, but more useful advertising.
- Partner with head-hunters/major recruiters. Give head-hunters/major recruiters access to your community.
- Become a head-hunting/recruitment business. Who knows your industry better than you? Surely you can fill vacancies in your industry?
- Sell the community site. Not very nice, but you could just sell the community and move on.
- Create a weekly TV show. Sell for access to watch it.
- Charge to let banned members return. Let banned members pay a fee to rejoin the community.
- Charge a listen-only fee. For lurkers that just want access, charge a fee. The more a member participates the less they pay.
- Open-source opportunities. You have a group of people enthusiastic about the industry, let companies open-source elements of their work to your community. For a fee.
- Custom eBay. Help members sell products to each other, and charge a small % of the fee.
- Sell training/coaching. Where appropriate build a mini-business where your top members can sell training/coaching to each other.
- Ask members to help design their dream products. Then create them and sell the products to the community.
- Invite VIPs/Experts to give online lectures/sessions. Sell either advertising within them or access to watch them.
- Affiliate marketing. Timeless classic, take a % of products members buy through your community. Rate and screen for quality.
- Virtual gifts. They’re annoying, but a lot of people like them. Charge a tiny fee to send virtual gifts to each other.
- Create a currency. Create a scale whereby members can convert their ratings/scores into an online currency which can buy other items on this list. They can also buy/sell this currency to each other.
- Idea-storms. Let a business throw a problem out to the community, and the community try to generate as many solutions as possible.
- Start official communities. If a business is having trouble starting their own community, offer to promote it in your community for a fee.
- Gambling. Illegal for most communities. Start a predictions service where members can make predictions on the future of your industry.
- Design and sell posters. Design and sell posters that have a special meaning and significance to your community.
- Charge for a new site design. The Ryanair approach, charge members for the things they want changed in the community. Take a cut for your effort.
When you try an idea, let me know. Above you have some good, bad and rather whacky ideas. Good luck.