Creating an online community is very similar to lighting fire. You sometimes need a few matches.
Many branded communities fail because the creators only try once. They invite a lot of people, they get a group together, but nothing really becomes of it. This happens, quite often.
By why only start one group or only try one time?
If you’re creating an online community, you would do well to start several groups or be prepared to try several times/
You might collect the details of 50 people and give them a place to chat. That’s group 1. You might do that with another 50 people. That’s group 2.
Behind the success stories of the top online communities are the millions more which just didn't take off. The odds are against you, but you can work the odds. If you’re persistent and you continually try to create that group, you will succeed….eventually.